These products sit at different points in the sponsorship workflow: finding a buyer, then packaging, booking, and collecting the deal.
The short version
Passionfroot: Passionfroot gives creators a storefront, media kit, calendar, workflows, invoicing, payments, matched opportunities, and live campaigns. Creators can use it without an upfront subscription. Brands cover a 2% fee on creator-sourced transactions, and Passionfroot charges creators 15% when it matches the deal.
Sponsorbook: Sponsorbook is a buyer-first research workspace for creators and talent teams. Search sponsoring brands, inspect the public YouTube evidence behind each relationship, save lists, watch new activity, and request the relevant partnership contact. Starter is $29 per month and Pro is $99 per month, with lower annual pricing and no fee on deals.
Use Passionfroot to present and operate sponsorship inventory. Use Sponsorbook to build a researched outbound list of YouTube buyers. The products can form one workflow because they solve consecutive jobs.
At a glance
Passionfroot
Sponsorbook
Primary job
Package, book, and collect deals
Research and prioritize sponsors
Opportunity flow
Storefront, matching, live campaigns
Brand catalogue, Fit, and watches
Creator upfront cost
$0
Free limited search
Creator-sourced deal fee
$0 to creator; brand covers 2%
0%
Matched deal fee
15% including payment fees
✓0%
Payments
Booking, invoicing, and payouts
Keep your existing deal stack
Research evidence
Campaign brief and match context
Public YouTube sponsor evidence
What Passionfroot is
Passionfroot is a creator business layer. A creator can publish a storefront and media kit, set packages and rates, open inventory on a calendar, manage incoming opportunities, invoice brands, and receive payment through the platform. Its network can also match creators with B2B brands, while Live Campaigns lets creators discover active briefs and apply.
The current creator pricing is straightforward. There is no upfront subscription. On a transaction the creator brings, Passionfroot adds a 2% fee that the brand covers. When Passionfroot matches a creator with a brand, it charges the creator 15%, including payment fees. Creators retain control of the rates and services shown on their storefront.
What Sponsorbook is
Sponsorbook is the research layer before a deal enters a booking system. It turns disclosed YouTube sponsorships into buyer records, showing which creators a brand has sponsored, how recent the activity is, and the public video evidence behind the relationship. Lists and watches keep target accounts organized, while optional channel fit helps prioritize brands for the active creator.
The commercial model is a flat subscription to the research workspace. Starter is $29 per month, Pro is $99 per month, and neither plan takes part of a sponsorship. When a brand is ready for outreach, the user can request the partnership contact and reveal verified business details when available.
How they fit into one sponsorship workflow
A sponsorship pipeline has at least two distinct jobs. First, decide which brands are worth approaching and why. Second, turn interest into a defined package, available date, agreement, invoice, and payment. Sponsorbook specializes in the first job; Passionfroot specializes in the second and also contributes network opportunities of its own.
A creator with strong inbound demand may spend most of the week inside Passionfroot because scheduling and collection are the bottleneck. A creator or manager building outbound pipeline will spend more time in Sponsorbook because the bottleneck is choosing accounts with current evidence of spend. A mixed workflow can research a brand in Sponsorbook, run direct outreach, and route the resulting booking through Passionfroot.
The fee comparison matters only for network-sourced opportunities. Passionfroot's 15% pays for the introduction and payment workflow. Sponsorbook's flat fee pays for repeatable research across any number of direct deals. They are different acquisition economics rather than two prices for the same service.
Who should choose which
Choose Passionfroot if
You want a professional booking surface. A storefront, media kit, rate control, calendar, and automated workflow give brands a clear way to buy.
You want matched and live campaigns. Passionfroot can introduce B2B brands and lets creators apply to active campaign briefs.
You want invoices and payouts in one place. The platform follows a deal from booking through payment and payout tracking.
Choose Sponsorbook if
You want to choose the buyers you approach. Search brands with proven YouTube activity and build a list around your niche, channel, or roster.
You want evidence for the pitch. Use a brand's recent sponsored creators and public sponsor segments to make the outreach specific.
You want a flat research cost. Sponsorbook pricing stays the same as direct outreach and renewals grow.
You manage research across a team. Pro combines seats, shared lists, CSV, pooled contact reveals, and MCP access.
Passionfroot's current creator page says creators can sign up without upfront cost. The brand covers a 2% fee on each transaction, while creators pay 15%, including payment fees, when Passionfroot makes the brand match. Sponsorbook charges for the research workspace and takes no deal fee.