The databases point in opposite commercial directions: Modash helps a brand choose creators, while Sponsorbook helps a creator or manager choose buyers.
The short version
Modash: Modash is a brand-side influencer platform with 380 million or more profiles across Instagram, TikTok, and YouTube. It combines discovery, audience and fake-follower analysis, creator email unlocks, campaign management, content tracking, inbox, payments, and Shopify workflows. Essentials is $399 monthly or $299 per month annually.
Sponsorbook: Sponsorbook is a buyer-first research workspace for creators and talent teams. Search sponsoring brands, inspect the public YouTube evidence behind each relationship, save lists, watch new activity, and request the relevant partnership contact. Starter is $29 per month and Pro is $99 per month, with lower annual pricing and no fee on deals.
Modash is built for teams deploying influencer budget. Sponsorbook is built for creators and talent teams building sponsor pipeline. A brand or agency working on both sides can use the products for separate directions of research.
At a glance
Modash
Sponsorbook
Primary user
Brands and influencer agencies
Creators and talent teams
Core record
Creator profile
Sponsoring brand
Main question
Which creator should we hire?
Which brand should we pitch?
Coverage
Instagram, TikTok, and YouTube
YouTube sponsorships
Contacts
Creator email unlocks
Partnership contact requests and reveals
Campaign workflow
Manage, track, inbox, and pay
Lists, watches, evidence, and fit
Entry paid plan
$399 monthly
$29 monthly
What Modash is
Modash is a mature influencer marketing platform for brands and agencies. It indexes more than 380 million creator profiles across Instagram, TikTok, and YouTube, then layers on audience demographics, engagement analysis, fake-follower checks, creator email unlocks, list building, campaign management, content tracking, an inbox, creator payments, and Shopify integrations.
The plans reflect a professional brand-side workflow. Essentials includes 300 opened profiles, 150 email unlocks, 100 tracked creators, and two seats. Performance increases those allowances to 800 opened profiles, 400 email unlocks, 250 tracked creators, and five seats. Both have monthly and annual pricing, while Enterprise starts at $14,700 per year.
What Sponsorbook is
Sponsorbook reverses the direction of discovery. The catalogue starts with a brand that has appeared in disclosed YouTube sponsorships, then shows its creator relationships, recent activity, similar brands, and the public video evidence behind each record. Creators and talent managers use that buyer history to decide which companies deserve a tailored pitch.
The workflow continues through lists, watches, optional Fit against a connected channel, and partnership contact requests. Starter is designed for individual research, while Pro adds the collaboration and export layer for a roster: seats, shared lists, CSV, pooled contact reveals, and MCP access.
Why the direction of discovery matters
A creator profile and a sponsor profile answer different commercial questions. Modash helps a buyer assess audience quality, discover similar creators, unlock creator emails, and manage delivery after selection. Those are the right tools when a brand already has budget and needs to allocate it across talent.
Sponsorbook helps the other party identify accounts with demonstrated YouTube spend. Instead of ranking creators for a campaign, it ranks and organizes buyers for outreach, with recent sponsorship activity and source evidence available before the first email. Optional channel fit then narrows the catalogue using the active creator rather than a generic category alone.
There is a useful combined workflow for a brand-side agency. Sponsorbook can reveal which creators competing brands have sponsored and provide the underlying video evidence; Modash can then evaluate audience quality, contact similar talent, and track the resulting campaign. For a creator-side agency, Sponsorbook is the directly aligned workspace.
Who should choose which
Choose Modash if
You are hiring creators for a brand. Modash combines discovery, audience analysis, contact unlocks, and campaign operations around that job.
You need three-platform creator coverage. Its profile database spans Instagram, TikTok, and YouTube.
You want campaign delivery in the platform. Content monitoring, inbox, payments, and reporting carry the workflow beyond discovery.
Choose Sponsorbook if
You represent the creator side. Start with companies that already sponsor YouTube creators, then build the case for outreach.
You want buyer evidence. Inspect the source video and sponsor segment behind each relationship.
You maintain sponsor pipeline over time. Lists and watches keep accounts organized as their activity changes.
You want a roster research workspace. Pro adds shared lists, seats, CSV, pooled reveals, and MCP access for $99 per month.
Modash currently prices Essentials at $399 monthly or $299 per month on annual billing, Performance at $699 monthly or $599 per month annually, and Enterprise from $14,700 per year. A 14-day trial is available without a card. Sponsorbook's paid plans are $29 and $99 per month, with lower annual pricing.